THE PEOPLE BEHIND BULLDOG HOME SERVICES
Meet the BullDog Home Services team.
Meet the people behind BullDog Home Services, from sales and installation to operations, marketing, partnerships and customer care.
Luke Elwood
CEO — Chief Executive Officer
Luke brings a background in home security and hands-on leadership to BullDog Home Services. From his early industry experience to building the company, he has stayed close to the people and daily work behind its growth. As CEO, he guides the business with a focus on employees, customers and long-term direction.
Tray Cassels
COO — Chief Operating Officer
Tray helped build BullDog from the ground up, bringing experience in sales management, direct customer relationships and partnership programs. As COO, he oversees company operations with careful attention to the people and details behind the work. His practical understanding of the business connects its growth plans with everyday execution.
Reney Lucero
Vice President of Sales
Reney has been part of BullDog since its early days, growing from a sales role into leadership. His background combines home-security knowledge with direct sales experience and an energetic approach to motivating people. As Vice President of Sales, he brings that practical perspective to the team and its customer conversations.
Daniel Green
Vice President of Operations
Daniel brings an operational perspective to how BullDog works and grows. He has developed and improved processes used across the business, combining strategic planning with attention to day-to-day execution. As Vice President of Operations, he helps connect teams, procedures and expansion plans so the organization can support its customers as it grows.
Carlton E Bynum II
Vice President of Marketing
Carlton brings hands-on experience in brand strategy, digital advertising, website development, local search and marketing automation. As Vice President of Marketing, he connects creative direction with data and practical follow-up systems to help homeowners discover BullDog Home Services, understand their options and take the next step with confidence.
Brian Fowler
Director, Human Resources & Recruitment
Brian leads the people side of BullDog, with a focus on recruitment, human resources and a welcoming workplace. He has helped support the company's expansion while growing into leadership of the HR department. His approachable style supports candidates and employees, strengthening the team behind the services customers rely on.
Peter Rivera
Director of Affinity Partnerships
Peter brings security-industry experience and an analytical approach to business development and partnerships. His work has spanned operational strategy and technology support, giving him a broad view of how the business fits together. As Director of Affinity Partnerships, he brings that perspective to the relationships that help connect customers with BullDog.
Melissa Wilkinson
Corporate Director
Melissa brings a background in sales, marketing and corporate operations to BullDog. Her responsibilities span customer service, contract processing, employee engagement and administration. As Corporate Director, she helps coordinate the work behind the customer experience, keeping attention on both the people asking for help and the teams responsible for supporting them.